COAST was a VIP sponsor at the Outdoor Retailer Show. As a sponsor COAST was able to insert into 125 bags going to top-tier media a sample of our choice. We decided to provide one of our newer products, a Slayer Pro, in a gift box with a “cigar label” sleeve over the box that invited attendees to visit the COAST booth. Encouraged to make something bright, fun and personal, I was encouraged to think outside of COAST standard branding.